edward hulse asked: The insurance professional must be aware that he/she has five areas in which to act ethically. They are:
-Â Â Â Â Â Â Â Â Â Act ethically for himself/herself.
-Â Â Â Â Â Â Â Â Â Act ethically toward the insurer.
-Â Â Â Â Â Â Â Â Â Act ethically toward the policy-owner.
-Â Â Â Â Â Â Â Â Â Act ethically toward the general public.
-Â Â Â Â Â Â Â Â Â Act ethically toward the state.
Ethical Responsibilities to himself/herselfThe agent must act ethically in order to conduct business. Experience alone will not be enough to meet this extremely important responsibility.
Ethical Responsibilities to the InsurerThe duties of an insurance professional to his/her insurer are established by the concept of “Agency.â€Â This concept is represented by the agent contract, which both parties agree to and sign. In carrying out his/her duties, the insurance professional is the direct representative of the insurer. The professional must keep this in mind. His/her day to day activities will be a direct reflection on the insurer within the community.
Ethical Responsibilities to Policy-OwnersBy filling needs and providing quality service, the insurance professional can meet his/her ethical responsibilities to policy-owners. Service is of utmost importance since proper service will often lead to future sales and referrals.
In addition, to quality service, the agent owes the policy-owner loyalty. The agent must also meet ethical responsibilities to policy owners by timely submission of all applications, prompt policy delivery and confidentiality.
Ethical Responsibilities to the PublicFortunately, the insurance professional has much more control over shaping the public’s attitude toward insurance than do the other army of sales representatives for other consumer products. The nature of the way insurance is sold creates this advantage. The insurance professional initiates contact with a prospect, then determines if and what the insurance needs are. Upon completing these tasks, the agent recommends certain products. During the course of making these recommendations the agents provides a professional sales presentation and attempts to develop a long-term relationship with quality service after the sale.
Since this unique situation requires a great deal of contact between the consumer and the agent, public perception of the industry itself is based on this relationship. Such perceptions of the industry hinge on the behavior of the agent. One can now understand the importance of ethical behavior in a business setting.
The professional agent has two ethical responsibilities to the public:
- To strive for the highest level of professionalism in any and all public contact in order to maintain the strongest positive image of the industry as possible; and
- To keep the public informed about the insurance with the highest level of professional integrity.
Ethical Responsibilities to the StateAlthough the responsibility to regulate the insurance industry is shared by both the federal and state governments, the states carry the burden of regulating insurance affairs, including the ethical conduct of licensed insurance agents.
In some states, the regulation of ethical conduct falls under marketing practices while other states refer to is as unfair trade practices. Regardless of its monitor, all states have established a code of ethical standards for insurance agents by defining through laws the proper behavior expected from an agent. Though these laws differ from state to state, there are enough similarities to discuss them in general terms. As we study the legal framework, one must remember these laws provide the industry with a set of absolutes. There are situations which are legal but not ethical. On the other hand, there are a few situations, which are illegal, but ethical.
Knowledge of such laws is important because they provide the insurance professional with guidelines, pointing the way to stay out of trouble. Staying out of trouble is very important due to the heavy penalties that can be meted out for various violations of the law. Penalties can include suspension or revocation of any insurance license. Penalties can also include the payment of monetary damages and could quite possible end a promising career.
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